SBICAP has now floated an Expression of Interest (EoI) for all KFA trademarks. Consultancy firm Grant Thornton had valued the brand at Rs 3000 crore about five years ago.
Banks that have lent to debt-ridden Kingfisher Airlines have now started selling the brand KFA. The United Breweries Group promoted Kingfisher Airlines owes around Rs 7000 crore to banks and had given "Kingfisher" brand as collateral to bankers.
The airline promoted by Vijay Mallya has been grounded since October 2012. On February 14, 2013 United Breweries, the parent company of Kingfisher Airlines had said that it fully owns the Kingfisher brand that is registered by the company under trade mark classes pertaining to alcoholic beverages.
Also read: Federal Bank recovers Rs 10 cr dues from Kingfisher Air
The company said that it hasn't hypothecated or pledged to any lenders to secure loans. On contacting the company, it said both the beer and airline brands are different and are covered by different patents.
UB group has not pledged the beer brand for loans to Kingfisher Airlines which would mean they can still use the Kingfisher brand for beer product.
The list of trade mark offer which is up for sale includes Fly Kingfisher, Flying models, Fly the good times, Funliner, Kingfisher and Flying bird device.
Experts and even bankers are not hopeful that banks will find the buyer who will pay decent valuation for the brand of a grounded airline. The banks have mandated a global consultancy firm E&Y to conduct a forensic audit to ascertain whether UB group has siphoned off any funds from Kingfisher Airlines to the UB group companies.
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